Karina Jones is a real-life ranch wife in the Nebraska Sandhills and one of the most highly sought-after speakers in the cattle industry nationwide!
Facing the Giants! Thanks for tuning in to Ranch Raised.
Every consumer in America is feeling the effects of inflation in the goods that they need for everyday living. It feels unfair and like a hostage situation.
What you may not know is independently owned stores have been in this tangle with the food supply chain for a couple of decades! Being the small fish without the buying power of the mega corporate stores they are not valued by wholesalers and thus not given the same competitive pricing. This is what has mostly led to the price discrepancy on those store shelves.
So, the “efficiency model” strikes again! Just because large retailers can more efficiently control the supply chain should they be valued over the small independently owned businesses? What is the value of contributing to your small community? That is a value you can’t put a price on!
Life is not fair and neither is business, infact, it is brutal and cut throat. In the early 1900s, America was revered as anti-trust buster implementing some the of the toughest anti-trust laws the world had ever seen. A century later, those laws are still on the books, but no one is enforcing them. Washington DC seemingly just gives a thumbs up as retail store chains continue to buy out their competitors getting bigger and bigger. No one in DC seems to care that the mom-and-pop shoe store can’t even buy certain brands of shoes because they are not a big enough account or the right name of store to qualify.
Think I’m blowing smoke? Come back tomorrow for more true stories from small town America!
HOT BARN REPORT: Shop Small, Shop Local, Support Rural America
Karina ranches with her husband, Marty, and 4 children near Broken Bow, NE. She grew up in western NE, with roots also in southwest SD. The cattle industry and raising kids is her passion.
Watching the cattle industry go the path that it has gone, she could no longer sit quietly at home checking cows, fixing fence, and doing all the everyday tasks wondering when some else was going to make it all better. As she became more active and outspoken on industry issues, she was asked to join the R-CALF USA staff in September 2020 as the Checkoff Petition Campaign manager. That position transcended into her current role as full time Field Director for R-CALF USA.
You can hear her almost every Friday on Your Ag Network’s Hot Barn Report, where she deep dives into cattle industry issues and industry reforms. Listen to Ranch Raised on a Your Ag Network hometown station or www.youragnetwork.com where she talks about her daily life on the Jones Ranch.
Cattle producers are her people. She will meet you at the county fair, at the sale barn, or anywhere the dusty trail leads.
karina@youragnetwork.com or visit facebook.com/ranchraisedwithkarinajones
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