Ranch Raised – Episode 39

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Farming For Profit, Not Price

Karina Jones is a real-life ranch wife in the Nebraska Sandhills and one of the most highly sought-after speakers in the cattle industry nationwide!


Thank you for winding your way through the week with me right here Ranch Raised!

I have had to do some traveling through a lot of small towns the last few weeks. I love slowing waaaaaay down as I cruise through these little town’s main streets. There are hidden gems all around us! If we want to keep these small businesses open in our communities, we have to support them.

I know that right now does not seem like the ideal time to visit your local green house, but let me tell you, the smalltown greenhouse game is on fire! This week I got some huge, beautiful poinsettias from our local greenhouse that I will be gifting to those hard to buy for grandparents. Next week I will put in a call to a flower shop in a small town where another set of grandparents lives to have a festive evergreen center piece delivered for my loved ones to enjoy for the holidays.

I have even noticed greenhouses and flower shops hosting evergreen wreath making classes in my area! How fun. Just remember, if we don’t support these small businesses, they tend to disappear and they don’t come back. So before you set out buy something online or go to a big shopping center, please let this be your gentle reminder to “Be Vocal, Buy Local” whenever you can. And that includes, don’t forget your local greenhouse and flower shops this time of year!

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Karina ranches with her husband, Marty, and 3 daughters near Broken Bow, NE. She grew up in western NE, with roots also in southwest SD. The cattle industry and raising kids is her passion.

Watching the cattle industry go the path that it has gone, she could no longer sit quietly at home checking cows, fixing fence, and doing all the everyday tasks wondering when some else was going to make it all better. As she became more active and outspoken on industry issues, she was asked to join the R-CALF USA staff in September 2020 as the Checkoff Petition Campaign manager. That position transcended into her current role as full time Field Director for R-CALF USA.

You can hear her almost every Friday on Your Ag Network’s Hot Barn Report that is broadcast on 60 radio stations with coverage in 9 states, where she deep dives into cattle industry issues and highlights R-CALF’s work on industry reforms. Listen to Ranch Raised on a Your Ag Network hometown station or www.youragnetwork.com where she talks about her daily life on the ranch.

Cattle producers are her people. She will meet you at the county fair, at the sale barn, or anywhere the dusty trail leads.
karina@youragnetwork.com or visit facebook.com/ranchraisedwithkarinajones